In 1997, Barry and his wife Shahnaz purchased Snoqualmie Ice Cream, fulfilling their dream of working together and owning a business doing what they love. They worked to create the world's smoothest, richest, and most perfect ice cream right out of Snohomish, Washington.​

We make our ice cream in small batches with more cream and less air to create the most super-premium ice cream. We vat-pasteurize to preserve the fresh, rich flavors.

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We set the standard of how real ice cream should taste!

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In 2025, Barry, Shahnaz & Jacqueline brought the Snoqualmie Gourmet Ice Cream and TRA Viet Coffee & Tea concepts together. 

We are committed to delivering the highest quality products to our communities.  We also want to build a lasting legacy by empowering our team members to pursue their entrepreneurial dreams through education and hands-on work experience.

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Thank you for being a part of our journey.